Axis, Finchley CGI’s
When we produced the initial eye-level CGI’s for planning purposes, it became blindlingly obvious that the plethora of traffic lights, signs and lamposts would make the images unsuitable for marketing purposes. Our solution was to commission high-level mast photography that would allow us to rise above the street furniture to get a more attractive angle on the building. We also produced some dusk images which were more emotive and naturally hid some of the Finchley Road grittiness.